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Airline Operations and Management - A Management Textbook (Paperback, 2nd edition): Gerald N. Cook, Bruce G. Billig Airline Operations and Management - A Management Textbook (Paperback, 2nd edition)
Gerald N. Cook, Bruce G. Billig
R1,720 Discovery Miles 17 200 Ships in 9 - 15 working days

Airline Operations and Management: A Management Textbook presents a survey of the airline industry, with a strong managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly operations, marketing, economics and finance, to develop a comprehensive overview. It also provides readers with a solid historical background, and offers a global perspective of the industry, with examples drawn from airlines around the world. Updates for the second edition include: Fresh data and examples A range of international case studies exploring real-life applications New or increased coverage of key topics such as the COVID-19 pandemic, state aid, and new business models New chapters on fleet management and labor relations and HRM Lecture slides for instructors This textbook is for advanced undergraduate and graduate students of airline management, but it should also be useful to entry and junior-level airline managers and professionals seeking to expand their knowledge of the industry beyond their functional area.

Airline Operations and Management - A Management Textbook (Hardcover, 2nd edition): Gerald N. Cook, Bruce G. Billig Airline Operations and Management - A Management Textbook (Hardcover, 2nd edition)
Gerald N. Cook, Bruce G. Billig
R5,341 Discovery Miles 53 410 Ships in 12 - 17 working days

Airline Operations and Management: A Management Textbook presents a survey of the airline industry, with a strong managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly operations, marketing, economics and finance, to develop a comprehensive overview. It also provides readers with a solid historical background, and offers a global perspective of the industry, with examples drawn from airlines around the world. Updates for the second edition include: Fresh data and examples A range of international case studies exploring real-life applications New or increased coverage of key topics such as the COVID-19 pandemic, state aid, and new business models New chapters on fleet management and labor relations and HRM Lecture slides for instructors This textbook is for advanced undergraduate and graduate students of airline management, but it should also be useful to entry and junior-level airline managers and professionals seeking to expand their knowledge of the industry beyond their functional area.

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